Mark Maness

Providing CFO services in Dallas/Fort Worth, TX and surrounding areas


About Mark

Mark Maness

Fort Worth, TX CFO

29 Years of Experience

Direct Contact

(817) 312-2716


Trinity University

Certificates & Licenses:

BS Business Administration, 1982

CTP, 2002


Financial Executives Networking Group (FENG)

Association of Finance Professionals (AFP)

Contact Mark Maness and receive a free Discovery Analysis™

  • A confidential meeting with the business owner(s), then interview company staff.
  • Look at the company’s financial information and computer systems.
  • Benchmark financial information against industry averages.
  • Create a confidential report of our findings in The Strategy Gameplan™

Mark’s Bio

Mark is an accomplished CFO with a proven financial management track record of working closely with entrepreneurs, business owners and investors to deliver strategic guidance, process improvements and working capital planning and management.
With 29 years of experience he brings an extensive, well rounded tool kit of skills that has helped drive organizations to their peak levels of profitability and performance. Mark earned his CPA as an Audit Senior with a “Big Four” accounting firm and his finance skills were sharpened during his thirteen years as a senior management treasury professional. Mark discovered his passion for providing financial guidance in a proactive, entrepreneurial role in 1994 when he co-founded, and served as the CFO for one of the first Internet companies in the state of Texas. Since that time he has continued to serve as a trusted business advisor to owners of start-up, turnaround and mid-market businesses in a variety of industries.
While every business issue is unique, and the goals of each business owner may vary, Mark has found that virtually all solutions to these issues revolve around three key, often interrelated areas – Communications, Controls and Cash. Once these key areas are mapped, the road to profitability can be navigated with clarity and confidence.

Some of the main achievements that Mark has delivered to business owners include:

  • Helped negotiate the sale of Company to a Venture Capital buyer and ensured the owners continuing role after the sale
  • Implemented a credit and collection policy that reduced Days Sales Outstanding (DSO) from 48 to 31 days
  • Developed reporting and communication tools, along with targeted expense reductions that allowed Company to emerge from its Banks workout group, and significantly, remain a customer of the bank upon exit
  • Worked with Investment Bankers to take Company to market
  • Secured asset based Lines of Credit and cash flow based term loans
  • Identified, negotiated and performed due diligence on acquisitions. Instituted procedures that allowed for the smooth consolidation of operations
  • Restructured the Accounting and Finance department to reduce headcount by 30% while providing the infrastructure required to accommodate sales growth from 35 million to over 60 million per year
  • Educated staff and outside legal counsel on recent bankruptcy provisions and aggressively pursued the reimbursement of a six figure account written off
  • Trained sales and operations staff on the relationship building opportunities associated with the negotiation of payment terms and collection calls
  • Researched, identified and resolved issues that led to significant unrecorded liabilities. Communicated information and action plan to tackle the issue to auditors, lenders and taxing authorities
  • Built and managed relationships with Company’s key partners including investors, lenders, private equity, auditors, lenders, insurance advisors and attorneys.

Mark has experience in public, private and family run businesses that span such industries as real estate, utilities, investments, oil and gas, insurance, internet, e-commerce, distribution, finance, payroll and staffing. He takes pride in the mission of B2B CFO® – to provide superior financial management services to small and mid-market businesses, at a fraction of the cost of a full time CFO.

A graduate of Trinity University in San Antonio with a Bachelors of Science degree in Business Administration, he earned his CPA in 1985 and attained Certified Treasury Professional (CTP) accreditation in 2002. Mark has been married to his wife Carol for 30 years and they have three children. In his spare time Mark enjoys volunteering as a youth athletic coach, supporting Junior Achievement and attending collegiate sporting events with his family.

Contact Mark (817) 312-2716

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Recent Blog Posts

Jun 23Mark Maness

Fort Worth Business – Staying Competitive Through Outsourcing

Jun 23Mark Maness

It’s the same story year after year for each and every customer.  They want more for less and if you, the business owner, can’t come up with a way to deliver, then another company will.  Strong relationships, brand identity, marketing appeal and superior product features are still important.  But if the price isn’t competitive, you are facing an uphill battle. One of the key advantages that small to mid-size businesses have over their larger competitors is the ability to quickly

Oct 14Mark Maness

Analyze Less and Do More?

Oct 14Mark Maness

We’ve all heard the phrase “paralysis through analysis”.  Some of us have even felt the negative effects that this has created for our businesses.  I ran across an article recently that had a really nice summary of this phenomenon and some advice on how to avoid it. Jesse Pujji of Ampush Social summarized his thoughts as follows: “It’s a cliché, but execution really is 99.9% of success in the early days of any start-up. Doing is far more important

Oct 14Mark Maness

ObamaCare Primer for Small Businesses

Oct 14Mark Maness

Most Americans will tell you that health care reform is long overdue. This country has traditionally had the very worst healthcare in the developed world by a longshot. Even those of us who can afford health insurance frequently fly to such farflung locales as India and Bangkok to avoid the bureaucratic and financial burdens to getting care in the US. Health care reform is welcome in this country, but the way that it has been implemented is proving to be

Aug 22Mark Maness

For the third consecutive year, B2B CFO© ranks among America's fastest growing companies

Aug 22Mark Maness

Despite tough economy, B2B CFO continues record growth and takes spot in the prestigious Inc. 5000 list Phoenix, Ariz. – August 21, 2012 – B2B CFO, the nation’s largest provider of CFO services, has been named to the prestigious Inc. 5000 list of fastest growing companies in America for the third consecutive year. The annual ranking by Inc. Magazine judges US-based and privately held companies by their revenue growth. This year’s list was ranked on the percentage in revenue increase

Aug 4Mark Maness

The IRS – Lender of Last Resort?

Aug 4Mark Maness

All of a sudden, cash has become really tight. The worst thing is that you didn’t even see it coming. The payment from your best client didn’t arrive this week. It’s the same client that has never once been a day late with their bill. And now payroll is due. And so is the rent bill and utility bill. As a business owner, you are now faced with an ugly choice: Do you risk not paying the rent and having

Jul 7Mark Maness

Fort Worth and Dallas Business Owners Define Success

Jul 7Mark Maness

How Do You Define Success? It seems like such a simple question.  How do you define success?  Notice I did not ask how do you define “business” success.  For most people those are two different questions with answers that do not often overlap.  But for small business owners and owners of family businesses, it’s more complicated.  The definition of business success can only be answered through the lens of your personal desires and intergenerational obligations.  You may have a business

Jun 9Mark Maness

Dallas/Fort Worth SBA Loan FAQs

Jun 9Mark Maness

For most small business owners, finding financing and working capital can be an overwhelming task.  The process can be confusing, frustrating and time consuming. Worst of all, it can take you away from running your business.   However, it can also be one of the most important decisions a business owner will face with implications that benefit, or burden, the company far into the future. The Small Business Administration Loan Programs can offer substantial benefits to small business owners but the