Month: May 2017

Increase Your Profits with a Marketing/Finance Collaboration

In the past, finance and marketing have commonly operated as independent entities. Marketing was seen as the creative side and finance as the analytical side. Today, those two worlds are increasingly colliding. Due to the tremendous amount of analytical information about the ROI resulting from online promotions, marketing executives have embraced science to fine tune… Read more »

Walking in Circles

Just like people, businesses who get lost tend to walk in circles. Jan L. Souman, a German psychologist, wanted to determine scientifically if this was true. He took participants of an experiment to a large forest area and to the Sahara desert and used a global positioning system to track where they went. They had no… Read more »