5 Cs of Credit

I believe entrepreneurs and CEOs, with help from their CFOs, must navigate the 5 Cs of credit harder and better than ever.  Credit is available for prudent credit risks.  The challenge that can be met is how those 5 Cs are being scored.  The same fundamental credit underwriting factors as during economic growth are still the factors evaluated to make credit decisions today.  Business leaders must address how the current economic levels impact the magnitude of those factors.

Contrary to popular sentiment, lending has not hit a brick wall.  B2B CFO partners across the country have helped clients close loans totaling over $100 million since November 2008.  Community and regional banks have the appetite and capital to continue lending.  Major banks seem to have the appetite and capital to continue lending to existing customers.  Many bankers have been contacting me expressing their interest in lending opportunities.

The same five Cs of credit still apply to determine loan approvals.  They are 1) character (integrity), 2) capacity (cash flow), 3) capital (net worth), 4) collateral (assets), and 5) conditions (borrower and economic).  Prudent credit risks based on modest underwriting scrutiny during credit expansion will still be prudent credit risks with more diligent underwriting scrutiny.  Marginal credit risks approved by deteriorating lending standards during the past credit expansion will now be denied.

The first C is ‘character’.  One of my favorite inspirational thoughts is the statement about leadership that ‘The ultimate measure of leaders is not where they stand in moments of comfort and convenience, but where they stand in times of challenge and controversy’.  Our current conditions provide a great opportunity for entrepreneurs and CEOs to demonstrate their character.

Next is ‘capacity (cash flow)’.  Comprehensive cash flow tracking and forecasting is more critical than ever.  More companies should be using weekly cash flow tracking and forecasting rather than traditional monthly reporting.  The business leaders must make the tough decisions while demonstrating to customers, employees, and the lenders that those decisions are prudent and not risking the long term value of the company.

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