If you are like many business owners, you have a basic understanding of your financial statements but leave the heavy lifting to your bookkeeper and accountant. But is your financial knowledge level where it needs to be? Are you making assumptions or missing key indicators that could damage your bottom line? To find out, I… Read more »
Looking for a buyer for your company? There are many options to find one but there is one option that you may not have thought of – finding a strategic partner. This can be done well in advance of your sale and can offer many advantages. To learn how to do it, read this incisive… Read more »
B2B CFO® Partners are asked this question often by bankers and attorneys whom we partner with that have business owner clients at various stages of growth within their company. You may be considering the same question as you assess strategic financial leadership within your business. Here is a run-down of some common symptoms suggesting when a… Read more »
Marketing makes up a significant portion of your budget, so it’s essential to make every dollar count. But how do you measure the impact of those advertising dollars? Most businesses use the traditional “marketing mix” model to analyze their marketing strategy, but a recent article from cfo.com points out critical shortcomings in this model. To… Read more »
If your business is expanding and you’re thinking about hiring a CFO to provide that next level of financial strategic advice, you might be tempted to promote your reliable and experienced bookkeeper or controller. But are they the best person to fill this critical role? Not necessarily. Although bookkeepers, controllers and CFOs are all essential… Read more »