Is Your Marketing Strategy Paying Off?

optimize your budget allocations for marketing

Marketing makes up a significant portion of your budget, so it’s essential to make every dollar count. But how do you measure the impact of those advertising dollars? Most businesses use the traditional “marketing mix” model to analyze their marketing strategy, but a recent article from cfo.com points out critical shortcomings in this model. To… Read more »

Need to hire a CFO? Don’t Make This Mistake

business man hands with charts itchaznong

If your business is expanding and you’re thinking about hiring a CFO to provide that next level of financial strategic advice, you might be tempted to promote your reliable and experienced bookkeeper or controller. But are they the best person to fill this critical role? Not necessarily. Although bookkeepers, controllers and CFOs are all essential… Read more »