Is Your Marketing Strategy Paying Off?

optimize your budget allocations for marketing

Marketing makes up a significant portion of your budget, so it’s essential to make every dollar count. But how do you measure the impact of those advertising dollars? Most businesses use the traditional “marketing mix” model to analyze their marketing strategy, but a recent article from cfo.com points out critical shortcomings in this model. To… Read more »

Need to hire a CFO? Don’t Make This Mistake

business man hands with charts itchaznong

If your business is expanding and you’re thinking about hiring a CFO to provide that next level of financial strategic advice, you might be tempted to promote your reliable and experienced bookkeeper or controller. But are they the best person to fill this critical role? Not necessarily. Although bookkeepers, controllers and CFOs are all essential… Read more »

Don’t Just Survive; Thrive! When An Economic Crash Does Occur

Contingency planning for success

Recessions are a fact of economic life and when one strikes, damage control should be the focus. The right kind of advance planning puts you ahead of your competition and sets you up to succeed where others fail. To explore the benefits of being proactive instead of reactive by having a solid contingency plan, read… Read more »

Business Owners’ Financial Reporting Checklist

As business owners, you are tasked with acquiring new customers, managing your team, and launching new products. Let’s face it. Most of us simply don’t have time to focus on our financial statements daily—or even weekly. However, businesses need an effective system for conducting operations, complying with tax laws and providing essential financial information—especially to… Read more »