Are Your Financials Confusing or Meaningful?

Simplify your metrics

If you want to be aware of your company’s financial wellness, it’s essential to have and understand financial metrics. The good news is that as a business owner or CEO, you don’t have to track everything and there are things you can do to make financials less confusing. To read how to create winning C-suite… Read more »

What Are The Signs That a Business Needs CFO Guidance?

B2B CFO® Partners are asked this question often by bankers and attorneys whom we partner with that have business owner clients at various stages of growth within their company. You may be considering the same question as you assess strategic financial leadership within your business. Here is a run-down of some common symptoms suggesting when a… Read more »

Is Your Marketing Strategy Paying Off?

optimize your budget allocations for marketing

Marketing makes up a significant portion of your budget, so it’s essential to make every dollar count. But how do you measure the impact of those advertising dollars? Most businesses use the traditional “marketing mix” model to analyze their marketing strategy, but a recent article from cfo.com points out critical shortcomings in this model. To… Read more »