Avoid the Pitfalls of Price Cuts

price word cut by scissorsIn today’s challenging business market, you may be tempted to slash prices in order to stay ahead of the competition. However, this strategy may not truly be in your best interest. In fact, it could turn into a recipe for disaster. To learn more about why this isn’t always a great strategy, I recommend that you read an article from CEO World. The article sheds light on the unintended consequences of price-cutting and offers alternative strategies that protect your company’s long term ability to be successful. To read it, click here.


If you would like to explore sustainable pricing options for your company, you can reach me at 214-454-9051 or bobboulanger@b2bcfo.com.

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