B2B CFO® Partners are asked this question often by bankers and attorneys whom we partner with that have business owner clients at various stages of growth within their company. You may be considering the same question as you assess strategic financial leadership within your business. Here is a run-down of some common symptoms suggesting when a… Read more »
Marketing makes up a significant portion of your budget, so it’s essential to make every dollar count. But how do you measure the impact of those advertising dollars? Most businesses use the traditional “marketing mix” model to analyze their marketing strategy, but a recent article from cfo.com points out critical shortcomings in this model. To… Read more »
If your business is expanding and you’re thinking about hiring a CFO to provide that next level of financial strategic advice, you might be tempted to promote your reliable and experienced bookkeeper or controller. But are they the best person to fill this critical role? Not necessarily. Although bookkeepers, controllers and CFOs are all essential… Read more »
Recessions are a fact of economic life and when one strikes, damage control should be the focus. The right kind of advance planning puts you ahead of your competition and sets you up to succeed where others fail. To explore the benefits of being proactive instead of reactive by having a solid contingency plan, read… Read more »
Whether your business is experiencing a high volume of sales and gaining notoriety in the market or struggling to grow, focusing on cash flow is essential to short and long-term success. If you want to have the finances to grow, it’s important to establish some smart cash flow strategies that will allow you to reinvest… Read more »