To keep your business ahead of the competition, you’ve got to know your daily cash position. The more efficiently you are able to process this metric, the more time you will have to assess what it is strategically saying. But establishing a cash position can be complex and labor-intensive, especially for larger companies. Thankfully, new… Read more »
If you want to be aware of your company’s financial wellness, it’s essential to have and understand financial metrics. The good news is that as a business owner or CEO, you don’t have to track everything and there are things you can do to make financials less confusing. To read how to create winning C-suite… Read more »
If you are like many business owners, you have a basic understanding of your financial statements but leave the heavy lifting to your bookkeeper and accountant. But is your financial knowledge level where it needs to be? Are you making assumptions or missing key indicators that could damage your bottom line? To find out, I… Read more »
B2B CFO® Partners are asked this question often by bankers and attorneys whom we partner with that have business owner clients at various stages of growth within their company. You may be considering the same question as you assess strategic financial leadership within your business. Here is a run-down of some common symptoms suggesting when a… Read more »
Marketing makes up a significant portion of your budget, so it’s essential to make every dollar count. But how do you measure the impact of those advertising dollars? Most businesses use the traditional “marketing mix” model to analyze their marketing strategy, but a recent article from cfo.com points out critical shortcomings in this model. To… Read more »