Category: Other

Avoid a Financial Crisis with These Tips

blocks with hands

Considering that a huge number of businesses fail due to cash flow, it’s surprising that more business owners don’t keep on top of it. But between limited time to organize finances, debt buildup and increased expenses from growing too quickly, it’s easy for it to get out of control. If you would like to avoid… Read more »

Are Your Financials Confusing or Meaningful?

Simplify your metrics

If you want to be aware of your company’s financial wellness, it’s essential to have and understand financial metrics. The good news is that as a business owner or CEO, you don’t have to track everything and there are things you can do to make financials less confusing. To read how to create winning C-suite… Read more »

Is Your Marketing Strategy Paying Off?

optimize your budget allocations for marketing

Marketing makes up a significant portion of your budget, so it’s essential to make every dollar count. But how do you measure the impact of those advertising dollars? Most businesses use the traditional “marketing mix” model to analyze their marketing strategy, but a recent article from cfo.com points out critical shortcomings in this model. To… Read more »

Need to hire a CFO? Don’t Make This Mistake

business man hands with charts itchaznong

If your business is expanding and you’re thinking about hiring a CFO to provide that next level of financial strategic advice, you might be tempted to promote your reliable and experienced bookkeeper or controller. But are they the best person to fill this critical role? Not necessarily. Although bookkeepers, controllers and CFOs are all essential… Read more »