In the past, finance and marketing have commonly operated as independent entities. Marketing was seen as the creative side and finance as the analytical side. Today, those two worlds are increasingly colliding. Due to the tremendous amount of analytical information about the ROI resulting from online promotions, marketing executives have embraced science to fine tune their strategies to get the best results. Armed with those statistics, finance executives can better collaborate with marketing to determine the best plan of action to deliver measurable financial results. While we still can’t fully track all of the results from a marketing campaign due to the creative aspects, the many channels utilized and the need for operations and sales to back up marketing efforts, this collaboration between creativity and analytics is a powerful force that can help everyone make smarter decisions.
If you would like insight on how this could work for your company, I would be happy to meet with you to assess what is needed and how I could help. Just give me a call at 479-409-3822 or email me at firstname.lastname@example.org.