You Might Have A Great Idea, But Can You Sell It?
We’ve all experienced the horrible salesperson at the car lot, the furniture store, or giant electronics retailer — that guy or gal who is foaming at the mouth for you to buy something, anything, just as long as you make a purchase. Desperation doesn’t sell, so leave me alone!
On the flip side; however, I’m sure you’ve had a positive experience with a salesperson — an individual who made you feel like you were more important than the sale. I’m going to talk more about what it takes to be a great salesperson in future posts, so I’ll stay on point — selling your big idea. Remember, your idea can only grow into a business if someone is willing to pay you.
You have to sell yourself. Yes, I said sell yourself. Forget about the idea. I don’t care if your concept or creation could actually make the world a better place or not. Chances are, your idea really isn’t that original to begin with. But, maybe you are! Perhaps your approach to the solution, your passion, your product knowledge, experience, and expertise set you apart. Why should I invest in your idea if I can’t buy into you? If you are an entrepreneur, you are your brand, your company image, your product, and youare what people are going to chose to buy or not to buy.
So, can you sell yourself? If you have never had a job in sales, get one. Learn how to connect with people, present yourself, and gain the confidence you need to stand out in the crowd. I’ve sold just about everything from clothes and computers to cars and houses. I didn’t like some of what I was selling, and it was hard to peddle something I didn’t believe in. I love what I do now, and it shows. Be passionate!
People want to buy from an expert. Be an expert. Learn everything you can about the business space you are getting into. Know your competition and make it clear why you are the right choice. Be the absolute best at what you are doing. As we used to say at Apple, be a rock star!
If you have already rocked the sales world in your career, then congratulations. You have some essential weapons in your arsenal which will be critical to your success as a business owner. Business is a battlefield and you better have one heck of an arms depot at your disposal.
Maybe selling just isn’t in your bag, but you still believe you have a groundbreaking idea or life-changing product. For the love of all that is mighty, find a great salesperson. Connect with someone who shares your passion, believes in your mission, can focus on your vision, and who can sell a blind man a big screen television. If you do find the right salesperson or salespeople, please remember this: you can’t overpay a great salesperson. If someone is making you money that you wouldn’t be earning without them, share the wealth!
I’ve been paid well to sell and I’ve also been robbed of countless dollars in commissions that should have been paid by greedy companies who believed that someone would buy their products, no matter what. But we’re not talking about working for someone else; we’re talking about starting your own business. What I have to stay focused on as an entrepreneur is simple — if I’m not selling, I’m not eating. I’m not going to make commission, salary, or one red cent if I don’t have any paying customers.
Most people who start a business hope to sell it for a pile of cash somewhere down the line. Maybe your idea proves to be of substantial value and you are able to sell your way into the Fortune 500 — bravo, my friend. Take ownership of your idea. Be proud of what you have created, be passionate, and embrace the simple fact that you are a business owner. You are your business, so go out there and sell yourself!