Marketing makes up a significant portion of your budget, so it’s essential to make every dollar count. But how do you measure the impact of those advertising dollars? Most businesses use the traditional “marketing mix” model to analyze their marketing strategy, but a recent article from cfo.com points out critical shortcomings in this model. To find out about alternative methods that can focus your marketing dollars and drive long-term value for your brand, read the article.
If you’d like to discuss strategies for more effectively allocating your marketing budget, contact me at firstname.lastname@example.org or 479-409-3822.