Allen Crouch

Providing CFO services and Business Transition Services in Arkansas


About Allen

Allen Crouch

Fayetteville, AR CFO

33 Years of Experience

Direct Contact



BSBA, University of Arkansas, Fayetteville, AR

MBA, Pepperdine University, Pepperdine, CA

Certificates & Licenses:

Certified Public Accountant, State of Arkansas

AICPA Certified Global Management Accountant


Financial Executives International

American Institute of C.P.A.'s

Contact Allen Crouch and receive a free Discovery Analysis™

  • A confidential meeting with the business owner(s), then interview company staff.
  • Look at the company’s financial information and computer systems.
  • Benchmark financial information against industry averages.
  • Create a confidential report of our findings in The Strategy Gameplan™

Allen’s Bio

Allen has over 30 years of financial, operational and transactional experience across a broad range of industries.

For the past fifteen years, Allen has been a financial officer reporting directly to Board of Directors, Owners and Investors. He began his career with Deloitte, in Dallas. Allen has worked for a cross section of industries from the service industry, healthcare, manufacturing and software and technology. His broad experience ranges from Fortune 500 companies that recently acquired startups, high growth acquisitive public companies, mid-size and private equity companies. He also participated in a startup that was acquired by a Fortune 500 company.

Allen has a wealth of experience in setting up financial systems and controls to provide integrity to the financial statements. He has developed numerous models for valuations, growth plans and mergers and acquisitions. Allen has lead the due diligence and divesture of over 15 companies including sales to public companies and private equity groups.

He has helped investors determine the most profitable product lines and how to identify which businesses or products lines to grow and support and to avoid investment in cash hungry low profit ventures. Allen has worked extensively with investors and private equity groups to develop dash board reporting to monitor the pulse of the business while developing strategic plans so the investors could monetize their investment and realize a higher value for their company.

Allen has worked side by side with Division Presidents, COO's and CEO's to determine the best path forward on make-buy decisions, facility expansion, system implementations and marketing and strategic analysis.

Additionally, he has negotiated leases, initiated and managed bank relationships, negotiated supply contracts and overseen audits of multinational public companies.

Allen is skilled in managing relationships including attorneys, CPA's, IT Consultants, bankers, and insurance brokers. He has demonstrated success in high growth and turn around environments.

Allen graduated from the University of Arkansas with a degree in Accounting and is a Certified Public Accountant. Allen earned his MBA from the Graziadio School of Business and Management at Pepperdine University in Malibu California.

Allen's high ethics combined with his diverse experience make him an ideal partner for entrepreneurs that want focus on growing their business and increasing their value.

Contact Allen (479) 409-3822

Your Name (required)

Your Email (required)


Your Message

Input this code: captcha

Recent Articles

Jul 25Allen Crouch

4 Tips to Develop an Accurate Forecast

Jul 25Allen Crouch

Whether your business is a start-up or has been established for quite some time, developing an accurate forecast can be a challenge and doesn’t always end up being accurate. Regardless of this fact, forecasts are an important tool to measure success and should be used no matter the size of your business. Because it’s extra challenging for start-ups due to their fast-changing nature and lack of previous experience, enlisting the support of others who have extensive experience with forecasting can

Jun 29Allen Crouch

Grow Your Business with Better Cash Flow Projections

Jun 29Allen Crouch

As a business owner, you understand that cash flow is critical to your success. But even so, many business owners still struggle to manage cash flow well consistently, which can lead to a crisis and the need for high-interest, last-minute loans. If you want to avoid that – and I am sure you do – take a look at an article I found on the American Express Open Forum website. It offers an example of how one business got through

May 31Allen Crouch

Increase Your Profits with a Marketing/Finance Collaboration

May 31Allen Crouch

In the past, finance and marketing have commonly operated as independent entities. Marketing was seen as the creative side and finance as the analytical side. Today, those two worlds are increasingly colliding. Due to the tremendous amount of analytical information about the ROI resulting from online promotions, marketing executives have embraced science to fine tune their strategies to get the best results. Armed with those statistics, finance executives can better collaborate with marketing to determine the best plan of action

Apr 28Allen Crouch

3 Signs Your Company is Ready to Scale and What to Do About It

Apr 28Allen Crouch

For some business owners, the time to grow and scale their business is obvious but for others, it’s not so clear. If you’re not sure if now is the time to take the leap, check out this article to gain some insight into the situations that make scaling for growth critical. If you already know you’re ready to scale, the article contains some good advice about what to consider when you are preparing to scale. To read the article, click

Mar 30Allen Crouch

7 Ways to Cut Expenses & Save Thousands of Dollars Each Month

Mar 30Allen Crouch

Most small business owners worry about how to cut expenses and save money. Sometimes that means cutting corners even when it could actually hurt your business or not taking your full salary to keep the business afloat. While sometimes these activities are necessary, many business owners don’t realize they could avoid these issues and save thousands of dollars per month by applying some simple expense reduction strategies. I recently came across an article from that outlines seven smart things

Feb 28Allen Crouch

What Can Albert Einstein Teach You About Financial Modelling?

Feb 28Allen Crouch

Simplicity was key to Einstein’s genius.  When it comes to financial modelling and reporting, keeping things simple is a lesson that all organizations can benefit from. If you would like to learn more about simplifying your company’s finances, check out his article that explains the benefits of simplicity and strategies to achieve it in your financial models and management reports.  To read the article, click here. If you’d like additional assistance in simplifying your financial processes, feel free to call

Jan 31Allen Crouch

How to Develop an Exit Plan that Safeguards Your Company

Jan 31Allen Crouch

We’ve all heard the old adage, “If you fail to plan, then you plan to fail.”  This is especially relevant when talking about an exit plan.  Every business has an eventual end point, and it takes careful planning to reach a happy ending. However, according to, 66 percent of small business owners have no plan for their businesses in the event of their disability, retirement or death. So, what about your business?  Do you have a robust exit plan

Dec 8Allen Crouch

Pricing Strategies: Should You Discount Your Services?

Dec 8Allen Crouch

In the world of business, discounts are frequently used as a way to lure customers from the competition, create urgency and close a sale. While this works for a product-based business, it can be dangerous pricing strategy for a service-based business. To learn three ways discounting can be harmful for a service business, check out this article on If you have questions about your company’s financial situation or need help with pricing strategies, I welcome you to contact me

Oct 6Allen Crouch

Don’t Make This Common Product Mix Mistake

Oct 6Allen Crouch
Product Mix

By nature, entrepreneurs are ambitious and love to chase after new profit opportunities. However, that very tendency can turn around and back fire if they decide to introduce too many new products and services too fast without doing their due diligence. To avoid this pitfall, a business owner must make sure they know the profitability of each product or service by itself. In doing so, the owner can figure out which products and services are really worth keeping. This may

Oct 21Allen Crouch

U.S. Chamber of Commerce Names B2B CFO Among Nation’s Top 100 Small Businesses at the 2015 Small Business Summit

Oct 21Allen Crouch

U.S. CHAMBER OF COMMERCE NAMES B2B CFO AMONG NATION’S TOP 100 SMALL BUSINESSES AT THE 2015 SMALL BUSINESS SUMMIT    B2B CFO’s Founder Jerry L. Mills brings top concerns of Small Business Owners and discusses Free Enterprise with members of Congress and Press   MESA, Ariz. [July 7, 2015] –    B2B CFO, the nation’s largest CFO and Exit Strategies firm for growth-oriented, privately held companies, was honored by the U.S. Chamber of Commerce with the prestigious  Blue Ribbon Award.  Selected