Tag: profit

How to Identify Your Daily Cash Position Faster

How to Identify Your Cash Position Faster

To keep your business ahead of the competition, you’ve got to know your daily cash position.  The more efficiently you are able to process this metric, the more time you will have to assess what it is strategically saying.  But establishing a cash position can be complex and labor-intensive, especially for larger companies. Thankfully, new… Read more »

Is Your Marketing Strategy Paying Off?

optimize your budget allocations for marketing

Marketing makes up a significant portion of your budget, so it’s essential to make every dollar count. But how do you measure the impact of those advertising dollars? Most businesses use the traditional “marketing mix” model to analyze their marketing strategy, but a recent article from cfo.com points out critical shortcomings in this model. To… Read more »

Changes Business Owners Can Make To Drive Profits Higher

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If you’re a business owner who wants to proactively increase profits, I recommend that you read an excellent article I found on Forbes.com. In the article, each of the 13 members of the Forbes Financial Council give their best advice about how to drive higher profits. Several of the recommendations remind me of the advice that B2B CFO® gives “Finders” as… Read more »

How to Increase Profitability With Value-Based Pricing

man viewing increased profit

Research shows that value-based pricing is the most successful way to increase profitability – even over cost-cutting measures. While many businesses are nervous about increasing pricing over that of their competitors, there is a process you can follow to develop and implement a new value-based pricing strategy successfully. To learn more, I recommend that you… Read more »