While some new business owners face the issue of not enough customers, others face the issue of too many customers/clients. I am sure some of you are saying that is a problem you wish you had but both are serious issues and must be dealt with carefully. There are many lists on how to find new customers. Here is a list of 10 ways to deal with a rapid influx of new customers. The goal is a steady flow of just the right customers.
1. Know the customer that is right for your business
Get really clear about your ideal client or customer so you can be selective when there are too many business opportunities and you do not have time to accept them all.
2. Have a specialty that you are known for
Specialize so that you get really good at what you are doing. You can then service more customers/clients quickly.
3. Eliminate clients who drain you
If a client/customer takes too much of your time, that person is costing you money. Look for ways to predict who will be a time-consuming customer and avoid them. Find ways to eliminate those client/customers.
4. Create systems to support you
Examples are: a good business development system that provides you with the customers or clients you need, a good bookkeeping system to keep track of expenses and revenue, a customer/client tracking system with a database of customers names, addresses, and other useful information.
5. Off load routine tasks to others
What are the repetitive tasks you hate to do but which you know are necessary to run your business? Many administrative tasks are easily taught to a support person and by doing so you make more time in your day to see customers.
6. Leave time in your day for reflection and self-care
Doing the tasks of the business is of course necessary. Many get so focused on their task lists that they never have time to take a strategic look at the business. Putting aside time every week helps you to find more ways to work with the customers you want to. Leave some time too for taking care of you. This means taking time for doctor’s appointments, hair care, exercise, meditation and anything else that provides for your health and well-being.
7. Set firm boundaries
Don’t allow a client to play on your sympathies and convince you to do something you know you should refuse (i.e. too time consuming, not your specialty and/or for free). Doing favors for others is not a favor to you!
8. Raise fees
If all the customers coming to you are your ideal customers then it is time to raise fees/prices. This will sort the customers that are willing to pay more for your services and those who are not. Revisit your fee/price structure at least once a year.
9. Refer to others
When clients are not your ideal clients or when your ideal client cannot afford your fee, have a list of other business owners to whom you can refer.
10. Hire someone to help you do the work
Once you have off loaded all the repetitive tasks it may become necessary to hire another worker who does the work that you do to work with you. Get professional help for the functions that are not your best, do what it is your strongest skill and get the best of it.